The new head of the Center for
International Trade Expositions and Missions (CITEM), the export promotion arm
of the Department of Trade and Industry (DTI), gears up the Philippine creative
industry as a key driver for economic growth in the upcoming CREATE Philippines
2018.
“Create Philippines serves as a development
platform where Filipino
artists, professionals, developers, and other content creators can showcase
their innovative ideas, collaborate with other talents, and look for new
business opportunities in the global creative market,” said CITEM Executive
Director Pauline Suaco-Juan in a
media preview last September 18.
The line-up of activities includes masterclass and lecture sessions, portfolio
exhibit, business consultation and networking event, and workshop and talks.
PH Creative Industry as
Economic Driver
As a former editor-in-chief of Preview magazine for
15 years, Suaco-Juan emphasized the role of Philippine creative industry as an
engine of economic growth, particularly in mobilizing innovation and job
generation.
In 2014 alone, the Philippine creative
industry has contributed over P660 billion to the economy based on a report by
the World Intellectual Property Organization (WIPO). This is equivalent to
about 7.34 percent of the country’s growth domestic product (GDP) on that same
year.
In
terms of employment, the contribution of Philippine creative industry to the
economy is among the highest in the world.
Filipino workers in the advertising, film, and video, music, performing
arts, publishing, broadcasting, visual, game development, and graphic arts make
up around 11 percent of our labor force as of 2014.
However,
Filipino creatives only ranked 22nd in their contribution to the country's GDP
despite taking up a big portion of the labor market based on the same WIPO
report.
“There
is a significant disconnect between how much we depend on the creative
industries for employment and how much we value their contributions to the
economy,” Suaco-Juan said.
“That is why there is a strong need to advance
the Philippine creative industry. While relatively in its infancy development stage, the
sector continues to demonstrate its economic potential and viability largely
thanks to Filipino talents who are recognized worldwide,” she added.
2018
Theme: Communication Design
With an aim to develop the new emerging creative industries, CITEM has
decided to focus on a sector for the next editions of CREATE Philippines.
Communication Design was chosen for 2018 which led to a renewed partnership
with the Communication Design Association of the Philippines (CDAP).
Suaco-Juan said focus allows CREATE Philippines to “highlight the capabilities of creatives in their
particular specialization.”
CDAP President and TeamManila co-founder Jowee
Alviar said that the focus on Communication Design has inspired their sector to
“organize everyone in
terms of design standards, training, and education up to engagement with the
government to support the development of the industry.”
For those interested in joining CREATE
Philippines 2018, kindly visit www.citem.com/createphilippines and register
now.
You may also follow CREATE Philippines
on Facebook, Twitter and Instagram to get more updates on its upcoming events
and activities
**
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