Changes is continuously coming due to the
never-ending evolution of technology.
This is particularly true in some industries that have successfully adapted in
the current global business landscape.
For real estate, many licensed
professionals are taking advantage of the World Wide Web to reach their target
market. Gone were the days where you only have to rely on the people that you
know and those you meet on the streets to promote what you offer. With the
advent of social media platforms you can instantly reach almost two million
possible clients with just a few clicks away.
Lamudi
Philippines, a leading real estate website and an expert on
online real estate marketing, shares the reasons why many real estate
professionals claims that online marketing is now the way to go.
Wider
Reach and Limitless Possibilities
According to internetlivestats.com
43.5% or almost half of the Philippine population are using the Internet.
Imagine being able to tap even just a fraction of that number. Fortunately,
there is just so much that you can do online to get the attention of Internet users.
Some of the most effective tools like clear and crisps photos, short but engaging
videos, and now virtual reality are just some of technology-enhanced gears that
you can harness to capture your market.
One best example
is the magnified effect of word-of-mouth advertising. For instance, a nice new
place complete with residential and leisure components that becomes an instant
hit to social media users can effectively help a rising condo in that area.
Shares will just pour in and you will just ride the hype and count your sales.
Harold
Geronimo, AVP and Head of Public Relations and External Affairs of property
giant Megaworld Corporation, shared that his company is now recognizing the
evolution of the market. From heavily banking on various traditional
advertising methods, the shift to more portable, more real-time and fast-paced approach
to reaching your target audience is gaining importance. Because of this,
different online
promotion techniques such as social media channels, blogs and websites have
become an integral part of Megaworld’s marketing mix.
Mr. Geronimo also emphasized that the
fastest and cost-efficient way to distribute content is through social media.
“Almost all segments of consumers in the Philippines are on social media and we
want to be where our target markets are. With the growing competition of real
estate in the country we are utilizing the online space to spread our
creativity and be ahead of other companies,” he stressed.
Lamudi also interviewed Pinnacle Real
Estate Consulting Services Inc., one of the top property management and
brokerage services providers in the country, and they stressed that digital
marketing is now considered one of the best ways to advertise as this provides
a wider reach and the fastest vehicle toward clients.
On
the GO!
Posting listings or browsing for a dream
home is just quick and easy. As Internet and technology become more mobile, the
chance to find your next big sale or your first investment can be done
simultaneously with other tasks. As Filipinos learn to value their time and
resources more, people tend to rely on various applications, service-focused
websites and other technology-assisted means of making life a tad easier.
Alejandro Mañalac, Executive Vice-President
of Step Philippines, Inc., also revealed that digital marketing plays a big
role in their day-to-day real estate operations. “Generating leads wherever and
whenever really maximizes time and resources. Furthermore, upon receiving
inquiries from our various campaigns, we are already equipped with the
information that we can share instantly while the leads are hot, which means
quicker response time,” Mr. Mañalac enthused.
Sales,
Sales, and More Sales
The potential to earn a six-digit income
monthly with just a few sales is the ultimate come-on spiel of successful real
estate brokers. Mary Clair Dino, licensed real estate broker who freshly
acquired her PRC license last year, is now very interested to give real estate
platforms like Lamudi a go because of her experience in successfully closing
sales using just Facebook (and without extensive training and very technical
knowledge to do such). “I just posted pictures and shared the advantages of the
properties and I successfully closed deals, then it occurred to me that there
is more to Internet marketing,” shared Ms. Dino when asked why she is
interested to subscribe on Lamudi.
(Press Release)
***
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