With
mainland China’s middle class expanding at an unprecedented pace, expect their
income to also increase in a few years. In fact, by 2030, their consumer
spending will reach a new level now seen in the European Union, an analytics
company said.
According to The Economist Intelligence Unit, about 35 percent of mainland
China’s population will have in excess of US$10,000 of annual disposable
income, a 10 percent rise of what they have today.
Upper middle-income consumers—over 109 million of them are now in mainland
China—are defined as those living in China’s first and second-tier cities, with
wealth of at least US$28,000 and are able to purchase cars, branded goods and
properties (in comparison, high-income individuals are those who can afford
financial services, overseas travel and high-end consumer goods and services).
And with the population size of mainland China, the number of billionaires
there, and the attractiveness of having a foreign domestic helper who can speak
English, it will just be a matter of time for mainland China to hire foreign
household service attendants. At the moment, only foreigners living in China’s
mainland cities, as well as citizens of Hong Kong and Macau, are allowed to
hire household service attendants from overseas.
“With a continually improving consumption level, these mainland Chinese
consumers are fast becoming an attractive point for foreign household service
attendants as well as top-tier household products providers that include
Homeking,” announced Mr. Seung Moo Yoo, CEO of Homeking Philippines Inc.
No.1 in mainland China
Established in 2010, Homeking is now the largest household service provider in
mainland China with a customer base of over 3 million families, 30 branch
companies and just last year, reported a revenue amounting to close to RMB 1
billion (US$150 million).
“With over 660,000 household service companies in China, what distinguish
Homeking from the rest are the privileges its staff enjoy,” said Mr.Yoo.
He added: “unlike others, all Homeking household service attendants (HSAs) are
employees of the company and thus, enjoy stable salary, follow an 8-hour
working day, with complete insurance protection and follow a promotion system
similar to those working in white-collar jobs. Homeking has even inaugurated
'August 9th' as HSA’s holiday in China. Now Homeking is bringing its experience
to the Philippines by establishing Homeking Philippines Inc.”.
Major
springboard
Homeking Philippines announced today that besides tapping premium household
service market in the Philippines, it will make itself a major springboard for
the mainland Chinese market to have access to the best quality and dependable
domestic service professionals. “The company strongly believes in our thrust,
‘Global Sourcing for World services’,’’ said Mr. Yoo.
As explained by Mr. Yoo, the said thrust conveys two things: firstly, by
“Global Sourcing”, Homeking will seek all the best resources from all over the
world in order to provide the highest standard in household service attendant
industry, including providing the best education and training resources in
house cleaning, care taking, nanny, butler, best business model, best products
for household use (such as kitchen ware, toiletries and other lifestyle
products).
Secondly, Homeking intends bring to the world all these top level services and
products together with its mature business and management model. In our era of
information, international and industrial division of labor has become more
diversified since our pace of life and work is faster, and people all over the
world are more and more relying on outsourcing services.
Homeking has chosen the Philippines as the 1st station of its global sourcing
thrust, “Filipino household service attendants (HSAs) have been known the world
over for their good character and our Chinese clients will find that they are
very professional, diligent and discreet, thanks to the well-established
training and certification system here in the Philippines. Not only are we
looking forward to introducing them into mainland China HSAs but we will also train
them based on a certification system,” says Mr. Yoo.
Partnerships
To take the first step, Homeking has entered into a partnership with Filhigh
GNS Inc. and Ikon Solutions Asia Inc., both prominent manpower recruitment and
deployment agencies based in Metro Manila. This partnership will not only
include recruiting and dispatching high quality Filipino household service
attendants, English teachers and care takers to mainland China in the future,
but also will involve establishing training camps with local educational
institutions, enrolling Chinese participants in courses such as housekeeping,
food & beverage service, cookery amongst others. In the end,
we
aim to produce high quality household service attendants that could ably serve
Chinese clients. We also intend to tap household service markets in Hong Kong,
Macao and Middle East countries—employing Homeking’s mature business
model—where our two local partners have strong connection. For our part,
Homeking would like to provide an even better protection of overseas Filipino
workers (OFWs).
“After
successful pilot run in Manila, we now look forward to establishing similar
training camps in Cebu and Davao, enrolling both Chinese and Filipino
nationals, teaching them both Homeking and TESDA courses. We will be elevating
their skills, foster their attitudes and at the same time protect them as they
will be working under the
tutelage of Homeking's full-time employment that ensures them on-time salary
they deserve and at the same time, the proper treatment from the families they
will be assigned to,” said Mr. Yoo.
Homeking believed its efforts will soon attract more Filipino household service
attendants to consider mainland China and will think twice going elsewhere.
It should be remembered that last year, Philippine Labor Secretary Silvestre
Bello III revealed that (despite the ban and hefty penalties involved) up to
200,000 were already working as domestic helpers in mainland China illegally.
These families from mainland China were attracted by Filipinos’ culture and
their proficiency in English, which they believed, could help their children
with their studies.
This situation
will soon improve considering Chinese President Xi Jinping, during the latest
2018 National People’s Congress in China, was quoted saying: “Household service
is a sunrise industry, especially considering the broad employment demand in
the country, people from everywhere wants join household service whenever they
come to the cities, which is just what local residents need. Service
classification and training will professionalize job and satisfy various
demands. This work is very important, it shall create a win-win situation if we
do it right."
Other tie ups
For the past 8 years Homeking has distinguished itself as a leader in household
service industry in China. However, the challenge at the moment is how to
remain a step ahead of the competition. “It is not enough to simply expand our
housekeeping business, we have to upgrade our service by utilizing the
increasing trust of our customers that we have accumulated over time, from
housekeeping to articles sorting, to interior design, and eventually to health
care of our customers’ family. These are the so called elevation stairs of
customer’s demand as well as sequence of customer’s trust, and we have to climb
each of these steps,” Mr. Yoo revealed.
For this end, Homeking is seeking to integrate the most-trusted household
services from all over the world, besides Philippines, the company also looks
to Japan and the United Kingdom as its possible next stations for article
sorting, care taking of senior people and toddlers.
Besides, Homeking is seeking to introduce high quality lifestyle products from
independent designers worldwide as well, another gesture to acquire more
business from its existing customers. The first Homeking store opened in
January in Xiamen City, where Homeking’s headquarters located. A total of 100
stores are to be opened in China in the coming years.
*Press Release
**
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